We are looking for a creative and detail-oriented Content / Copywriter to join our team. As a Content / Copywriter, you will be responsible for crafting compelling and persuasive content for various platforms, including websites, blogs, social media, and marketing materials. Your role will involve creating content that not only engages and informs our audience but also aligns with our brand voice and marketing objectives.

The ideal candidate should have strong writing skills, a keen eye for detail, and the ability to produce high-quality content that resonates with target audiences.

Job Roles & Responsibilities:

• Creating engaging and original content for websites, blogs, social media, email campaigns, and other marketing materials.
• Writing persuasive copy for advertisements, promotional materials, and sales collateral.
• Researching industry-related topics and incorporating relevant keywords into content for SEO optimization.
• Collaborating with marketing teams to develop content strategies and campaigns that align with business goals.
• Editing and proofreading content to ensure accuracy, consistency, and adherence to brand guidelines.
• Adapting writing style and tone to suit different audiences and platforms.
• Conducting competitive analysis to understand content trends and identify opportunities for differentiation.
• Monitoring content performance and making data-driven recommendations for improvements.
• Staying up to date with the latest industry trends, content marketing techniques, and best practices.
• Ensuring that all content is aligned with the company’s brand voice and messaging.

Content / Copywriter Requirements:

• Proven experience as a Content Writer, Copywriter, or similar role.
• Excellent writing, editing, and proofreading skills with a strong command of grammar and style.
• Ability to create content that is both engaging and persuasive.
• Strong research skills and the ability to translate complex information into clear and concise content.
• Familiarity with SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) like WordPress or Drupal.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong communication and collaboration skills.

Tools and Technologies:

• Content management systems (e.g., WordPress, Drupal).
• SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Writing and editing tools (e.g., Grammarly, Hemingway).
• Design tools (e.g., Canva, Adobe Creative Suite) – optional but a plus.

Development Methodologies Knowledge:

• Basic understanding of content marketing strategies and SEO principles.

Perks and Benefits:

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and career advancement.
• A creative and collaborative work environment.

What’s in it for you?

• The chance to work on diverse and impactful content projects that reach a wide audience.
• The opportunity to collaborate with a talented team of marketing professionals.
• A dynamic and supportive work environment that fosters creativity and growth.

An applicant must be a strong fit with Technothinksup core values:

• Honesty, integrity, and fairness.
• Respect for individual ability, creativity, and diversity.
• Teamwork and open communication.
• Passion and commitment.
• Enjoyment of work and life.

Educational Qualification:

• UG: Bachelor’s degree in English, Journalism, Marketing, or related fields.

Job Location:

• Work From Home (Kolhapur | Pune | Bangalore)

Employment Type:

• Full Time Permanent